If you have ever been to an exhibition, as a customer, you would know that there is so much to look at that you hardly get time to check out every exhibition stand or booth. We often tend to spend more time on the exhibition stands that appear more attractive than others. What is it that attracts us towards a particular display so much so that we choose to give the others a miss? There might be more than one answer to that question but the one that comes to mind immediately is the appearance of the exhibition stand.
Appearances go a long way in attracting audiences. No wonder our movie stars are some of the best-looking people we have ever seen. Imagine watching the movie 'Titanic' with the lady from the grocery store playing the role that Kate Winslet did. You get the picture!