Including a request for online reviews in a thank you email is a good way to capture a review while your great service is still fresh in your customers' mind. When a program is interactive, it keeps you interested, engaged and open to learning. You can then concentrate on converting your leads, on sales and on marketing so that you can increase profits. One of the main goals of the February updates was to help searchers with "more locally relevant predictions." One of the criteria Google now considers in Search is the interaction between the user and the business, sonus complete.