12 Steps to Creating Your First Info Product ECommerce Articles | January 18 Adrian Peterson Redskins Jersey , 2007 The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business.
Your process doesn't have to be as detailed as I've outlined here, but if you want to do a thorough job in the creation process, I suggest that you embark on all the steps.
1. Solution to a Problem. The best-selling information products provide a direct solution to a major problem of your target market. If you're a professional organizer, the problem might be how to clean and store and organize holiday decorations so that they can be easily found and used from year to year. If you're a weight loss coach Adrian Peterson Kids Jersey , the problem might be how to stay motivated when you've hit a weight loss plateau. Jot down some of the primary problems of your target market and the process by which you help your clients resolve these issues.
2. Determine Your Offering. Info products come in all types of formats, from ebooks to ecourses to recorded teleseminars to podcasts to special reports to CD and DVD sets. Take stock of your target market and determine what format would best fit their lifestyle. Are they virtual business owners who work from home at their computers for most of the day? Then an ebook or ecourse would probably work well for this group. Are they busy executives who travel frequently? Then you might consider a portable audio format. You can also combine formats to appeal to a variety of learning styles or lifestyles.
And, of course, cost is a major consideration. Do you want to create a physical product that has to be shipped Adrian Peterson Youth Jersey , or would an electronic download work? There are much greater costs on your end to produce a physical product than an electronic one, and you also have to deal with product fulfillment as well if you choose to sell a physical product. I tell my clients to start with an electronic version and test it out, and if it's successful, move to a physical product Adrian Peterson Womens Jersey , which has greater perceived value in the eyes of consumers.
3. Pricing. Pricing of info products is all over the map. Check out your competition (yes, there will be competing products on the same topic aimed at the same target market) and see what they're charging. You also need to take a look at your contact database and make some assessments of the value of your information to them as well as what you think they will pay. You can survey your database to determine this info, or base it on comparable offerings in the marketplace. Many times my clients get hung up on the notion of comparing pricing for their info product to what they can find in the local bookstore. Generally, pricing for info products is higher than retail bookstores because the info being sold online is specialized for a target market and is delivered immediately upon order (if it's an electronic download).
The pricing strategy that also seems to sell better online is ending your price with a 7 Authentic Adrian Peterson Jersey , like in $17, $47, etc. If you offer a high-priced product, consider offering payment via an installment plan Adrian Peterson Jersey , where you charge a bit more each month for the product than if someone were to pay for the product in full at time of purchase.
4. Technology. Do you have the technology in place to create and deliver your offering? If it's an ebook, you'll need either a PDF writer program or ebook compiler software. For an audio program you'll need a microphone and audio recording and editing capabilities. For an ecourse you'll need either autoresponder software or a direct to desktop solution. For delivery you'll need a shopping cart that can deliver electronic products or take shipping info for physical products as well as some type of merchant account to take credit and process credit cards. You'll also want a sequential autoresponder service to follow up with your buyers.
5. Create the Product. This is typically the most labor intensive part of the process, as you're actively recording or writing or videotaping your information for the product. Some products are easier to create than others, especially if you're recycling other content that you have into a new product. If you're starting from scratch, however, give yourself a full 3-6 weeks of steady work time for product creation. After creating the product you may want to have it proofread andor edited in some fashion by a proofreader or an audiovideo expert.
6. Graphics. A picture tells a thousand words, and more importantly, info products sell better when the visitor has a graphic representation of this intangible info product item. If graphic design isn't your specialty#7# find someone to design an ebook cover or podcast album art for you. You may want to have the designer also create a website header banner for the product that you can use on your sales page. You can generally have both of these done for around $200. The more professional your image, the better perceived value your product has.
Sie sind vermutlich noch nicht im Forum angemeldet - Klicken Sie hier um sich kostenlos anzumelden
Offline