Even great ideas developed and commercialised brilliantly may fail to succeed due to cultural, emotional and habitual barriers. Even obviously cheaper, simpler and more effective ideas fail to take off.
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection air max 95 kids wholesale , development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success air max 95 mens wholesale , these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
However, Franklin (2003) argues that even great ideas developed and commercialised brilliantly may fail to succeed due to cultural, emotional and habitual barriers. Even obviously cheaper, simpler and more effective ideas fail to take off.
Whilst there are systems such as the S-curve that help predict and determine the magnitude of these barriers and hence the risk of successful commercialisation air max 95 womens wholesale , the very nature of them makes them very hard and pin down in any quantitative or qualitative analysis.
The strength of cultural, emotional and habitual barriers can be illustrated by the examples below:
a) 11 million people have died of AIDS in Africa. Yet there is a taboo against condom use.
b) The metric system is obviously a great system and used almost the world over ? except in the United States.
c) The ATM ? cash point machines ? initially failed to take off because people believed that they did not have the right to access money so easily.
d) Scurvy was prevalent for years and the cure ? lemon juice ? was known, yet was not recognised as a legitimate cure for centuries.
e) Sewage systems are only today being adopted in rural and poorer parts of the world.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit nike air max 95 wholesale , Good Idea Generator Software and Power Point Presentation) from http:www.managing-creativity.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
There may really be a real monster under your kid脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮??s bed!
Seriously, they could actually be there!
If you are a parent you have heard about monsters under the bed and in the closet. There was even a movie about Monsters coming into kid脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮??s bedrooms through the closet. They were collecting screams cheap air max 95 wholesale , or some such.
There are many unknown underlying problems that can keep a child from wanting to go to bed.
* Mommy and Daddy were sharing cross words just before bed time
* Brother Johnny told them they were adopted
* Sister Sally told the child about her best friend disappearing one night
All these things can coagulate into monsters.
You could probably write a book about the different monsters your kids have described.
Bedtime problems are probably right behind 脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮??potty training脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮?? as a worry factor in your child脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮??s upbringing. Probably as much time is spent by parents on cajoling kids to sleep as any other part of parenting.
And some parents cajole so well. Some do it by fighting with the monster.
There is actually a monster-proofing spray you can make for your kids.
It contains:
One ounce of peppermint oil [health food store] 16 ounces of water One hair of a dog or cat [check your living room rug] 脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮?" this is optional
Mix together in a spray bottle. If the monster is bothering your child, shake the bottle [monster antidotes tend to settle in the mixture] and spray under the bed. And maybe some in the closet too [for good measure].
It works very well for the average monster.
But what about the super monsters, the real monsters?
Think about this:
* There is usually stuff under the bed. Things like old socks, dust air max 95 shoes wholesale , half eaten sandwiches.
* Mold grows on stuff.
* Mold produces spores and chemicals
* Spores are breathed in by the sleeping child
* The chemicals are breathed, too.
* Kid cannot sleep because some of these chemicals are neuro- excitatory. These chemicals disturb sleep, cause hallucinations, cause body aches air max 95 wholesale online , and can even contribute to ADHD symptoms.
* Kid脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮??s imagination invents monster to explain these feelings.
* Plus these molds can actually cause allergies, sinus infections, lung infections, ear aches and dandruff [oh no air max 95 wholesale china , not dandruff]
Now I don脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮??t know about you, but that sounds like the definition of a monster to me.
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