Establish well-defined objectives and goals for your exhibition stands and exhibition booths to maximize the returns for your company.

Ascertain the pre-show, at-show and post-show promotional strategies you will use to achieve your organization’s goals for the exhibition.

Take sufficient time to familiarize yourself with visitor demographics so that you can understand their reasons for attending the exhibition or trade show and what they expect to gain. Define the profile of your target customers and determine your strategy to communicate your message to them. This is imperative for achieving your goals.

You should be aware of the fact that your exhibition custom booth design staff will play the most important role in achieving a high return on investment for your business. Choose your booth design company after very careful deliberations. Choose the people who understand the gravity of representing your business, its brands, its business philosophy and quality.

To ensure that they understand their responsibilities at the exhibition, provide appropriate training to educate them about the significance of and the techniques for engaging visitors, qualifying and collecting follow-up data for your sales personnel. Plan ahead and implement your pre-show training sessions at least one month prior to the trade show.