When we talk about brand, the first thing that comes to mind is large corporate giants like Amazon, or the colours of a company’s logo. Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you. From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you, shapes and helps define your brand messaging – whether their impression is favourable or not. Business success often all comes down to how you promote your brand in many ways at exhibitions and trade shows. But the real challenge appears when you have to do it during a global crisis like coronavirus pandemic. It is a real challenge and definitely not easy to pull off, and it takes time and consideration. You have to: • Follow COVID-19 protocols while engaging with customers • Do a competitor analysis and conduct extensive research on the latest trends on COVID-19 • Identify what equipment and measures you need to take to ensure social distancing and why this is a critical step And that’s just the beginning! A professional exhibition stand design and build company can ensure you most effectively position your brand messaging during COVID-19. Hire a professional exhibition stand contractor and ask them to design a COVID-19 stand or booth to promote your business while following COVID-19 protocols.