This article looks at the fantastic method in which Martell Home Builders have used Social Media for business. Martell Home Builders is an Atlantic Canadian custom homebuilder. In the past Camiseta Jose Gimenez Atletico Madrid , they relied heavily on realtors to keep their business going forward. However, once they embraced social media, they were able to create a direct-to-consumer model where they were no longer reliant on a middleman to bring them business.
Martell started a content creation and blogging strategy to focus on their homebuyers’ needs. With topics such as “14 Must-Have Tools for New Homeowners” and “Home Staging Tips & Techniques,” Martell was able to grab the attention of homebuyers. Today, about 86% of all their leads come directly from consumers.
Martell also takes advantage of geolocation technology by mounting GPS tracking devices on their contractors’ vehicles Camiseta Vitolo Atletico Madrid , making it easy for their customers to always know where their contractor is when on the job. This eases the customer’s mind and allows Martell to extend even greater customer service.
With innovative strategies, Martell has made the homebuilding experience social. One great strategy is their use of photo galleries of the clients’ homes being built. Not only can the homebuyer watch the progress in pictures, but also they can share their excitement with their family and friends on social networks. This is not only a great experience for their clients, but Martell is able to gain excellent social proof and even more visibility online via these unique photos.
Martell also uses the Facebook Like box. This widget is dynamically updated; pulling content right from their Facebook page each time someone visits their site. The Like box is great social proof. It shows how many people have liked your page and also shows faces of your Facebook fans.
The benefit of having this widget is that people can become your fan without leaving your company website. This encourages viewers to stay on your site longer and allows you to increase your fan base from your own website.
Are you struggling to understand all of the jargon associated with social media? Not sure about re-tweets on Twitter or fan pages on Facebook? Are you trying to understand how using Social Media can fit in with your current marketing activity?
TiYo is here to help you branch out into the rewarding world that is Social Media, all from one ‘easy to use’ platform… TiYo
Tiyo (This is You Online) is a new service that enables users and companies to manage Camiseta Lucas Hernandez Atletico Madrid , receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo’s concept has been described as ”A Social Media Management system in a box”. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the ‘Like’ button to keep informed!
Please see below or contact us direct on 0843 2890449
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