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The legendary goalkeeper to provide exclusive analysis and commentary on China’s #1 sports digital media platform


18 February 2016 Herren Nike Air Max 97 Silber Weiß Rot Kaufen , BEIJING, CHINA –Sina Sports announced today that it has reached an agreement with Peter Schmeichel to be the next European football icon on its hit web series, “Protalk China.” With the announcement, Sina Sports becomes the “Official Digital Media Partner of Peter Schmeichel” in China. As one of the stars of Protalk China, Schmeichel will receive his own channel on Sina Sports, and along with his other counterparts Herren Nike Air Max 97 Schwarz Schweiz , provide exclusive interviews and commentary to Sina Sports users on a weekly basis. Sports fans can anticipate Schmeichel making his debut on the series next week.


Peter Schmeichel is a Danish former professional football goalkeeper and was voted the IFFHS World's Best Goalkeeper in 1992 and 1993. He is best remembered for his most successful years at English club Manchester United, whom he captained to the 1999 UEFA Champions League to complete the Treble, and for participating on the Danish UEFA Euro 1992 championship team. In addition to Euro 92, he played for the Danish national team at the 1998 FIFA World Cup and in 3 additional European Championship tournaments. He has played 129 games for the Danish national team, more than any other player in Danish history. He also represented Br?ndby IF, Sporting CP Herren Nike Air Max 97 OG GS Schwarz Günstig , Aston Villa and Manchester City in a career that lasted from 1981 until 2003. As a goalkeeper, Schmeichel scored 11 goals during his career, including one for the national team.


Protalk China is an original Sina Sports web series marketed primarily to Chinese audiences featuring European football legends. Schmeichel is the newest member to the program, joining Chelsea superstar Eden Hazard, revered manager Carlo Ancelotti, and fellow Manchester United legends Gary Neville and Michael Owen. Protalk China stars provide Chinese fans with exciting Damen Nike Air Max 97 Rosa Weiß Schweiz , interactive content on a daily basis that includes video responses to questions from fans, expert analysis on big matches, glimpses into their lives off the field, and more. The original series is an important part of Sina Sports’ initiative to provide Chinese sports fans with deeper content that brings them closer to the game. The program has been a hit among Chinese fans since it launched in September 2015.


“I was very focused on growing my connection with fans in China, and partnering with Sina Sports on this program is a perfect opportunity for me,” said Schmeichel. “There are clearly exciting things happening in the Chinese sports industry Damen Nike Air Max 97 GS Rosa Weiß Reduziert , particularly in football, and I look forward to being a significant part of it.”


“We are very proud of the success of Protalk China, and it is an honor to have Peter Schmeichel as our newest star,” said Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports. “Mr. Schmeichel is a perfect fit to this lineup. He will give a new perspective to fans, helping us to achieve the goal of providing fans with a comprehensive Online Herren Nike Air Max 97 Schwarz Gold , deep impacting program they cannot get anywhere else in China.”


Schmeichel joins the program at a time of significant growth in the Chinese football industry. Chinese President Xi Jinping recently announced that the country would place significant emphasis on developing a world-class national football program over the next few years, noting that forging relationships with and relying on expertise from foreign football talent will be vital to this effort. With programs like Protalk China, Sina Sports is committed to leading the way for Chinese fans to follow football beyond live games. It also recently became the exclusive broadcaster in China of Manchester United TV, which periodically broadcasts content that features Mr. Schmeichel himself.


About Sina Sports


Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina) Kaufen Herren Nike Air Max 97 Schwarz Weiß , via mobile, and on the Sina Sports mobile APP. We license and partner with over 90 sports properties including the European Champions League, English Premier League, AFC Champions League, WTA Zhuhai, NFL nike vapormax flyknit kaufen , UFC, MUTV, Dakar Rally, Australian Open, etc. We are truly the place that sports fans in China seek to not only watch sports matches, but continue the conversation and access sports news well after the matches are done.


For more information nike air vapormax kaufen , please follow us on Twitter (@SinasportsChina) and LinkedIN (Sina Sports).


For media inquiries, please contact:


Dan Redford


SINA Sports, Beijing, China


Phone: (010) 6267 - 5554




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