" BEIJING AND NEW YORK - The National Basketball Association (NBA) and Tencent Holdings Limited (""Tencent"" Daeshon Hall Panthers Jersey , HKSE: 0700), a leading provider of comprehensive Internet services in China, today announced a five-year expansion of their partnership that will create the league's largest international digital partnership. The new partnership will be effective on July 1, 2015.
As the Exclusive Official Digital Partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights, including NBA preseason and regular-season games, NBA All-Star, the NBA Playoffs, The Finals, NBA Summer League and the NBA Draft through personal computers system and mobile devices. NBA live games and content will be available for fans to access through Tencent's NBA sections on QQ, v.QQ, QQ and Mobile QQ, Qzone, Weixin, Tencent Video app, and Tencent News app.
Tencent and the NBA will launch the first-ever NBA LEAGUE PASS offering in China, providing fans with access to a full season of live and on-demand NBA games online and via mobile devices.
""The NBA represents both a widely-followed sport and an active healthy way of life in China,"" said Martin Lau, President of Tencent. ""This multi-year agreement enables us to bring substantially more NBA games and content to consumers than has ever been available in the past, and we look forward to working with the NBA league, teams and players to further enhance the sport's profile and popularity.""
""NBA fans in China are among the most passionate and knowledgeable basketball fans in the world, and we are thrilled to expand our partnership with Tencent,"" said NBA Commissioner Adam Silver. ""Tencent is one of the most innovative, leading brands in China, and their extensive reach will give our fans unparalleled access to the league and its teams.""